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The 3 Instagram Feed Options for 2022 Explained
If you follow Adam Mosseri, social media news, or (even better) me on Instagram, you may have already seen the news. This week, Instagram announced that there will be 3 Instagram feed options rolling out for users in 2022. To give users more control over what they...
5 Types of Instagram Video and Tips for Using Them
As platforms like TikTok and Youtube continue to eat up market-share for social media video platforms, Instagram is attempting to not only keep up, but compete with these platforms. In fact, Adam Mosseri, the head of Instagram, came out and said that Instagram is “no...
5 CTAs to Improve Your Instagram Post Engagement
When it comes to social media, it’s important to be – you guessed it – social. In addition to being social with other people’s accounts, it’s key to encourage that social engagement on your own content. But on a fast-paced, quick-scrolling platform like Instagram, how...
Hashtag Tips to Improve Your Instagram Strategy
Are you using hashtags strategically on Instagram? These hashtags tips can help improve your overall Instagram strategy. If you're not familiar with hashtags, they are what help your audience find your content, but if you're making it impossible for the right people...
Inclusive Marketing: Being Inclusive of Black Folx
As marketers, we have a responsibility to create content that sells a product. If we only create content for a small segment of potential buyers, we're not only doing our clients an injustice, but we're doing society an injustice. It's imperative that we create...
What a Year of Sobriety Taught Me
Exactly one year ago today I had my last sip of alcohol. It was my 29th birthday party and I vowed to spend a year sober to "feel my best by 30." So, on February 3, 2019, I began my journey into sobriety. What I didn't know then was that this would be one of the best...
The Instagram Like Buying Phenomenon, How To Spot It, and Its Effect On Small Businesses
If you use Instagram in a professional setting - as a PR company, a business owner, social media expert, influencer, and more - you've likely heard of the ability to buy likes, followers, views, and comments. Nowadays it seems like just about every large account is...
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